Noom doesn't push a strict regiment by any means, but the app rewards you for eating wholesome, nutrient-dense foods through its color-coding system. A Noom representative tells Good Housekeeping that it also encourages users to track holistic health measurements like blood pressure and blood glucose through in-app tools, "to help them assess how their nutrition choices are impacting their goals."īut as Stefani Sassos, M.S., R.D., C.D.N., deputy director of the Good Housekeeping Institute' s Nutrition Lab, points out in her formal review of the service, achieving weight loss usually only occurs when a Noom user moderates highly caloric, sugary and processed snacks. Noom connects users to live coaches and allows them to receive many forms of 1-on-1 coaching during business hours. Foods are sorted into green, yellow and red categories, which are designed to help make counting calories a bit more intuitive.įirst developed by a team of psychologists, the Noom diet aims to prioritize long-term lifestyle shifts rather than short-term fasts or cutting out entire food groups ( a la Keto). Referred to as "Noomers" by brand officials, dieters who use Noom Weight(as opposed to its mental health-adjacent service, Noom Mood) are familiarized with nutrition basics through a proprietary system that categorizes grocery staples into a color-coded system. Noom has earned a mixed reputation over the last few years, with some users purporting that its services may lead to a fractured relationship with food - while other wellness experts (including our own nutritionist) recognize its attempts to promote wholesome eating habits for any user. "Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below."
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